A Dream Born from Love
YEY began as a beautiful dream shared between two newly married souls, deeply in love and inspired by the simple, authentic moments that make life truly special. As they built their home together—a sanctuary filled with warmth, laughter, and genuine connection—they discovered something profound: the most meaningful beauty isn't found in complexity or extravagance, but in the gentle, comforting moments that touch the heart.
In a world of cosmetics that often felt harsh, artificial, and disconnected from real life, they yearned for something different. They envisioned products that would feel like a soft embrace for the skin—gentle, natural, and deeply comforting. Just as their home became a reflection of their love and shared values, they wanted to create beauty products that embodied that same sense of care, authenticity, and pure, uncomplicated joy.
From this shared vision and the love that grew between them, YEY was tenderly brought to life. Each product is infused with the spirit of those early days—a reminder that true beauty begins with love, grows through connection, and shines brightest when it feels like home.
Created with love, for you